A software studio · move your cursor

We make the product.
And the rails it runs on.

Upstal is a small team building two things: a growing family of SaaS products, and the bespoke software our customers can't buy anywhere else.

03 ACTIVE PRODUCTS14 BUILDS / 2025SOC 2 TYPE II
SCROLL
Data sources we automate
amazonebayAliExpressEtsyGoogleBingZillowamazonebayAliExpressEtsyGoogleBingZillow
/ 01 — Our products

Three SaaS products.
One obsession: sellers who win.

Each product is a weapon we built because we needed it ourselves. They work alone — and they compound together.

Amazon seller toolkit

EcomStal

The complete research kit for Amazon & AliExpress sellers — keywords, products, reviews, profit.

  • Keyword Research
  • Product Research
  • Profit Calculator
  • Review Exporter
  • Rank Tracker
  • Image Downloader
12K+ sellers
Visit
Lead gen & outreach

LeadStal

Scrape laser-targeted leads from Google Maps, Instagram, Bing, LinkedIn — then run cold campaigns from one panel.

  • Google Maps Scraper
  • Instagram Scraper
  • Bing Maps Scraper
  • Email Finder
  • Email Validator
  • Campaigns
50M+ leads
Visit
Scale to $100K FBA

10xProfit

40+ tools plus a 6-phase roadmap to take your Amazon store from zero to a hundred-k business.

  • Niche Finder
  • Competitor Analyzer
  • Budget Planner
  • Supplier Finder
  • Training
  • 18+ Marketplaces
40+ tools
Visit
/ 02 — By the numbers
62K+
Active users
Across our SaaS products
50M+
Reports generated
Data extracted & exported
18
Marketplaces
Amazon regions supported
97%
Uptime SLA
Infrastructure we host
24/7
Support
Real humans, real fast
/ 03 — Services

We also build software
for you.

Our SaaS shipped us into deep water with data, scrapers, payments, and retention. That same team takes on client work — under one condition: we have to believe it's worth building.

01

SaaS Product Development

End-to-end product build — from positioning to production. The same muscle that shipped our own SaaS, pointed at your idea.

02

Custom Software for Operators

Internal tools, dashboards, automations. When the off-the-shelf stack doesn't fit — we build the thing that does.

03

Data Scraping & Enrichment

Pipelines that pull clean data from anywhere on the web — and keep working.

04

Chrome Extensions

Browser-native software that lives where your users already work.

05

MVPs for Startups

A real product in six weeks — not a prototype, something you can charge for.

06

Enterprise Engagements

Longer retainers with commerce teams who need a partner that speaks marketplace.

/ 04 — Our Stack

Built on tools
that ship products.

Opinionated defaults, proven in production. Every tool earns its place across our own SaaS and every client build we take on.

01Frontend
Next.jsNext.js
ReactReact
TypeScriptTypeScript
Tailwind CSSTailwind CSS
shadcn/ui
ReduxRedux
Framer MotionFramer Motion
Three.jsThree.js
ViteVite
GSAPGSAP
SassSass
Vue.jsVue.js
Next.jsNext.js
ReactReact
TypeScriptTypeScript
Tailwind CSSTailwind CSS
shadcn/ui
ReduxRedux
Framer MotionFramer Motion
Three.jsThree.js
ViteVite
GSAPGSAP
SassSass
Vue.jsVue.js
02Backend & Data
Node.jsNode.js
DjangoDjango
FastAPIFastAPI
ExpressExpress
PostgreSQLPostgreSQL
MySQLMySQL
RedisRedis
MongoDBMongoDB
PrismaPrisma
GraphQLGraphQL
SupabaseSupabase
tRPCtRPC
Node.jsNode.js
DjangoDjango
FastAPIFastAPI
ExpressExpress
PostgreSQLPostgreSQL
MySQLMySQL
RedisRedis
MongoDBMongoDB
PrismaPrisma
GraphQLGraphQL
SupabaseSupabase
tRPCtRPC
03Infrastructure & Tools
DockerDocker
DigitalOceanDigitalOcean
VercelVercel
AWSAWS
CloudflareCloudflare
NginxNginx
GitHubGitHub
FigmaFigma
StripeStripe
FirebaseFirebase
SentrySentry
Contabo
DockerDocker
DigitalOceanDigitalOcean
VercelVercel
AWSAWS
CloudflareCloudflare
NginxNginx
GitHubGitHub
FigmaFigma
StripeStripe
FirebaseFirebase
SentrySentry
Contabo
/ 05 — Process

How we
actually work.

Five phases. No handoff theater. No Gantt charts the team pretends to follow.

I

Sit with the problem

We talk to your operators, shadow your workflows, and write the brief. If you already have one, we rewrite it until it's sharp.

Step 01
II

Map the system

Architecture, data model, UI skeleton. We commit to decisions early so the build phase is muscle memory, not discovery.

Step 02
functionbuild()
III

Build in the open

Daily Loom updates, weekly releases to a staging URL. You watch the product grow instead of waiting for a reveal.

Step 03
IV

Ship and measure

Real users touch the product. We instrument, watch, and patch the rough edges before the retrospective.

Step 04
V

Compound

The software keeps getting better after we leave — or we stay on retainer and keep adding plate to the bar.

Step 05
/ 06 — Selected work

Proof,
not promises.

Three products. Thousands of users. All built and shipped from our studio.

EcomStal
SaaS · Chrome Extension

Built the seller kit 12K sellers swear by

End-to-end Chrome extension suite for Amazon sellers — from product research to listing optimisation.

12K+Paid seats
9Extensions
15Marketplaces
View product
LeadStal
SaaS · Lead Gen

50M leads scraped, sent, converted

Multi-channel lead generation platform with 9 scrapers, automated email campaigns, and real-time reporting.

50M+Reports
9Scrapers
Campaigns
View product
10xProfit.io
SaaS · FBA Tools

From zero to a $100K FBA roadmap

40+ profit tools and a proven 6-phase roadmap that takes Amazon sellers from launch to six figures.

40+Tools
18+Marketplaces
$100KRoadmap target
View product
/ 06 — Customers

Operators who
depend on us.

EcomStal isn't just a tool — it's the toolkit I reach for every morning before I open Seller Central.
Emily R.Amazon FBA seller
I've paid 10× more for lead gen that was 10× worse. LeadStal found product-market fit on us within a week.
Marcus T.Agency founder
They built our internal ops dashboard in six weeks. It still runs. Our team uses it every single day.
Priya S.DTC ops lead
The 10xProfit roadmap is the first FBA resource I've seen that doesn't feel like a pitch deck.
David K.Seven-figure seller
/ 07 — Engagement

Three ways
to work together.

Indicative ranges. We scope every engagement to your actual problem — and say no when it isn't a fit.

Prototype

Studio Sprint

$8k/ 2 weeks

A bounded sprint to turn an idea into a validated, clickable artifact with real infrastructure.

  • Discovery week
  • 1 engineer, 1 designer
  • Clickable demo
  • Handoff package
Book a sprint
Most popular

MVP in Six

$28k/ 6 weeks

A real product you can charge for. Fixed scope, founder-led, shipped to production in six weeks.

  • Full product build
  • Dedicated squad
  • Stripe + auth + infra
  • 30 days of polish
Start your MVP
Ongoing

Retainer

From $14k/ month

A squad embedded into your roadmap. We stay until the software compounds without us.

  • Dedicated engineers
  • Weekly releases
  • SLA-backed uptime
  • Quarterly planning
Talk to us
/ 08 — FAQ

Questions,
answered.

Still curious? Email us — a human replies within a day.

Both. Our main output is SaaS — EcomStal, LeadStal, 10xProfit. Client work funds the experiments and keeps us sharp on real-world problems.

Anywhere from a two-week prototype to a six-month enterprise build. We turn down work that isn't a fit rather than stretch to accept it.

Yes — all three are self-serve. EcomStal for Amazon & AliExpress research, LeadStal for outreach, 10xProfit for scaling FBA. Free tiers available.

Dhaka, Bangladesh. We work remotely with clients across the US, UK, EU, and Australia. Timezones are a feature, not a bug — we cover hours your team doesn't.

New engagements usually kick off 2–4 weeks out. For urgent builds, we keep one sprint slot open per quarter. Ask.

Standard mutual NDA before we see anything sensitive. We also default to not name-dropping client work publicly unless you want us to.

/ 09 — Writing

From the
studio log.

All posts
Available for Q3 Projects

Ready to build something exceptional?

We take on a limited number of client engagements each quarter to ensure uncompromising quality. Let's discuss your vision.